Busola is a zealous researcher and consumer behavior specialist with over 12 years conducting research in the Real Estate, Sustainability, Banking, FinTech, FMCG, Healthcare, Hospitality, Insurance, Manufacturing, Retail, and Telecommunication sectors. She holds an Honors Bachelor of Science in Psychology and Health Studies from the University of Toronto, a Data Analyst Certificate from Humber College, and a Master’s degree in Market Research and Consumer Behavior from IE Business School. Having studied, lived, and worked in 3 different countries, she founded the research company, Versa Research in Lagos, Nigeria, and Toronto, Canada.