Busola is a zealous researcher and consumer behavior specialist with over 11 years conducting research in the Real Estate, Sustainability, Banking, FinTech, FMCG, Healthcare, Hospitality, Insurance, Manufacturing, Retail, and Telecommunication sectors. She holds an Honors Bachelor of Science in Psychology and Health Studies from University of Toronto, Data Analyst Certificate from Humber College and a Master’s degree in Market Research and Consumer Behavior from IE Business School. Having studied, lived, and worked in 3 different countries, she founded the research company, Versa Research in Lagos, Nigeria.